gen Y fdi
In FDI promotion, a good understanding of the alphabet is useful, particularly with the letters “X” and “Y”.
These days, the location decision-makers in companies are mostly from Generation X (born between 1965 and 1976), but a lot of their location research is focused on how to attract and retain the talent of Generation Y (born between 1977 and 1998).
The investment promotion agencies are mostly led by Generation X’ers, but their teams are increasingly made up of Generation Y. To get the right messages across to the Generation X corporates, the IPAs need to ensure that X and Y work together on their messaging and delivery. So the equation for success is X+Y = FDI.