fdi leaders

23/11/2011

china fdi

Filed under: fdi sources — admin @ 11:25 am

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To find out about the latest trends in FDI from China we got in contact with our friend Geraldine, a Senior Foreign Legal Consultant at the Hong Kong office of Minter Ellison Lawyers.  An experienced China cross-border investment advisor, she has kindly given us lots of valuable feedback to our questions:

Q: What are the latest trends re: outward investment from China?

A: Large resource-hungry Chinese State-Owned Enterprises (SOEs) have been the most well-known stereotype of the Chinese outbound investor over the last decade.  There is no denying that, to feed China’s massive energy requirements, Chinese SOEs have made significant acquisitions of oil, natural gas and coal mines.  Beneficiary regions and countries have included the Middle East and Africa as well as Canada and Australia.

However, this is by no means the complete story and it is becoming less so with each passing day.  For example:

  • Chinese companies are still piling into resource investments but are focusing on reducing transport costs and processing closer to the source of extraction, so that now Chinese companies are investing in refineries, smelters and so on, abroad.  There are hundreds of Chinese aluminium and copper smelters on the African continent, and many of these are owned by private Chinese enterprises
  • China has a growing appetite for renewable energy plays, from wind farms to solar energy plants to biomass, and is the world’s largest investor in renewable energy.  Chinese renewable energy companies benefit from government subsidies and cheap credit and have built up their competitiveness through years of government export assistance, so that they are now in a fantastic position to acquire targets across Europe and North America
  • Moving away from energy and resources, we have seen growing Chinese investment in food-related areas, not just in farmland and agricultural plantations abroad (such as in Africa, Australia and New Zealand), but in fertiliser minerals such as potash. This is a consequence of rising food costs and shortage of available agricultural land in China
  • Other sectors that have seen increased investment by Chinese companies include banking and telecommunications (particularly in developing markets), and automobiles and heavy machinery

The pattern of investment has shifted from the predominance of large SOEs such as CNOOC and Sinochem to other investors, including less well-known private companies such as manufacturing companies seeking to acquire foreign brands and distribution networks.  Chinese sovereign wealth and pension funds such as China Investment Corp (CIC), the State Administration for Foreign Exchange (SAFE) and the National Social Security Fund are also deploying huge amounts of funds under their management towards new markets. Finally, there are a growing number of high net worth investors who are looking for ways to generate investment returns, and they sometimes have personal preferences and tastes that drive their investment choices.

In my experience, Chinese investors are not particularly averse to either M&A or greenfield investments, although JVs are less common, as they are for any segment of investors unless mandated by legal or regulatory requirements, because of their inherent difficulties.

Overall, although energy and resource investments still count among the largest investments by Chinese enterprises, Chinese outbound investment is developing to a stage where it is no longer possible to say that one sector or type of investor or investment predominates.

Q: For investment promotion agencies (IPAs) targeting China, what marketing messages should they be communicating?

A: Chinese enterprises have grown increasingly sophisticated in the conduct of their investments and larger ones routinely engage professional advisors and perform detailed due diligence.  They are adept at dealing in the commercial and regulatory environments of overseas markets.

However, if I can generalise, I would say that they are still relatively risk averse.  Many SOEs have complicated and abstruse reporting lines and, to the outsider, appear to be extremely political. In such an environment, any hint of uncertainty, whether regulatory, commercial or litigious in nature, can be fatally damaging to a deal, because of potential fallout to any individual who makes a risky call. And with private enterprises, again generalising, their instinct is to go for an easy target or “low-hanging fruit”, otherwise there is no sufficiently strong incentive to expand outside of the “safety” of Chinese markets.

So, to the extent that Chinese investors perceive heightened risk factors, they will take note of this.

One area where they could be particularly sensitive is the risk of descrimination because of their status as Chinese nationals (for example, being subject to increased regulatory scrutiny). Therefore, one clear message that could be made to Chinese investors is that the investment landscape is not discriminatory towards Chinese investors, and could go so far as to single them out as welcomed.

Having said that, I think both the reality and perception of regulatory bias against Chinese investment is fading.  Chinese investors are being actively courted by governments and businesses all over the world.  Speaking from personal experience, I think the fear of bias has shifted somewhat.  The Chinese are still wary of how welcome they will actually be, but this is more from a management, workforce and community perspective.  The Chinese investor prefers to deal with Chinese labour and in many African countries, the Chinese have spent large amounts transferring their people abroad.  Of course, this is not always feasible and in places like North America and Europe, it would take away from the very jobs that the community is trying to create or retain.  So, in these markets, the Chinese investor will ultimately have to deal with a local workforce in a local community.  The message to be projected here needs to be subtle, but it should assure the Chinese investor that its management will be welcomed and will find a comfortable (if not familiar) environment, that the workforce will be adaptable to working for Chinese owners, and that the community will be positively disposed to the new players in town.

A final message that I would suggest is a statement that the IPAs recognise and are prepared for the fact that Chinese enterprises seeking to invest abroad are themselves subject to approvals from Chinese authorities, which can be time-consuming and a bit of a headache for the investors themselves.

Q: How do you see outward FDI from China trending over the next 2-3 years?

A: Over the next 2-3 years, as China faces increasing food and land shortages, food related investment will increase.  So will the renewable energy sectors, aided by government policies that are favourable to these sectors.  Chinese enterprises may also be more motivated to acquire brands, IP rights and technology across a range of sectors, from nanotechnology to telecommunications to biotechnology and pharmaceuticals.

Engaging in outbound investment for a Chinese investor will increasingly “normalise” and I expect that regulations will be eased, making it quicker to obtain approvals.

Chinese private equity players have enjoyed an advantage over foreign private equity firms in China due to investment and foreign currency rules that have hamstrung foreigners, and like Chinese renewable energy companies, they have been growing more and more competitive, accumulating reputation and know-how, and of course access to funds.  They will be the next significant class of Chinese investor abroad.

17/11/2011

corporate speak

Filed under: place marketing — admin @ 06:20 pm

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When locations put on events to say how wonderful they are, the clever ones have locally-based foreign corporates telling the story.  After all, they bring credibility and peer appeal.

Today, Lisbon was in London to promote its attractions for FDI, and it was the corporates that Invest Lisboa brought along who convinced us of its strengths for businesses.  The two location factors that stood out were people (a great workforce) and property (very attractive costs).  Overall, we got the impression of an international city which leads a small determined country aiming to re-engineer itself through the current difficult economic times.

We think Lisbon is worth a look.

16/11/2011

baltic tech

Filed under: place marketing — admin @ 11:57 pm

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Well done Riga - chosen to be the next location for TechHub, the dynamic tech startup co-working space established in London right next to the “silicon roundabout”.  TechHub Riga will open in January 2012 and will be a very useful addition to the fast growing tech scene in Latvia and Estonia.

10/11/2011

place marketing apps

Filed under: place marketing — admin @ 11:08 am

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Continuing the conversation on the wonder of apps, we are very pleased to see the launch of the free Tech City app for iphone and android - is this the first place marketing app for inward investment???

Tech City is demonstrating its tech credentials with this savvy move - well done!

What other exciting apps can we develop for the world of inward investment?  If anyone is thinking about this and wants to work with us and our tech team on future apps development, do get in contact!

09/11/2011

media skills

Filed under: place marketing — admin @ 04:16 pm

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Everyone who works in an investment promotion agency needs to have good media and pr skills. After all, that is what the job is all about - effective story telling.

We are great believers in self-empowerment, and as we now operate in the age of the app, our good friends John and Roland have developed the killer app for business people who want to be super story tellers.

It is the world’s first comprehensive online media training course, and it is called Option 33.  If this is of interest to you, get in contact and we will get you a good deal!

07/11/2011

tank pr

Filed under: place marketing — admin @ 12:35 pm

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Well done Vilnius putting out the story of the Mayor and his zero tolerance approach (with a tank) to illegal car parking.  Viewed by over three million on You Tube and picked up by the media across the world.  Great story - leadership in action!

02/11/2011

creative north

Filed under: fdi events — admin @ 05:09 pm

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You know we are massive fans of cities as centres of innovation and creativity, however we do keep our eye on interesting rural locations too.

As we try to get used to the idea that there are now 7 billion (..and counting) of us on the planet, it is good to look to locations where people are the minority and nature is the majority.  Lots of room to think and create.

One hotspot which is on our radar is Rovaniemi in Lapland, Finland. This is the official hometown of Santa Claus which has a vibrant cultural and tech scene. We are looking forward to February 2012 when it hosts Rovaniemi Design Week, and we have been promised a meeting with the great man himself…

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